With social media trends changing for the coming year, keep up to date with your social media optimisation (SMO). SMO is different from search engine optimisation (SEO) as SMO focuses on using tools like social networking sites and bookmarking. Here are 10 social media tips to use for 2020:
1. Add social media/bookmarking icons
To effectively use social media, integrate social media linking on your website through icons and widgets. When changing the design of your website for social media linking and bookmarking, place icons on your homepage, individual posts and other related pages to make it easy for users to share your content. Download icon images and link them to your social media accounts or download tools for sharing and bookmarking like ShareThis to place on every page or post.
2. Explore social networking site alternatives to Facebook, Twitter
While it makes sense to expand your Internet presence on the most popular social networking sites, Facebook and Twitter, try other networks and tools. Social networking sites like Google+, Pinterest, Instagram, Tumblr can also be valuable for reaching your targeted audience. If you have a substantial number of followers on one social media site, make it a goal to develop a strategy for building a following on an additional social media account.
Exploring social networking alternatives allow you to reach a different demographic than the ones usually targeted.
Other tools you can use include Reddit and Digg, where users vote to make their favorite links more visible to those communities. If you have constantly updating content, signing up for these social news sites are a good way to share those new posts instantly.
3. Link to your social media accounts from your mobile site
Expand your online and mobile influence by linking to your social media accounts on the mobile version of your site. As more users read content from their mobile devices, they are often directed to mobile site versions from their phone or tablet to optimise the view from a screen smaller than a computer’s. Link to your social media accounts on your mobile site so that users who are already using apps for social networking sites on their phones to make it easier for users to connect with you.
4. Add an RSS feed link to your homepage
To keep users connected to your changing content, add a link where they can subscribe to your RSS/news feed to read on programs like Google Reader. Having an RSS feed to show previews of a huge number of posts at a time will allow readers to browse through posts quickly and click on content linked to your site. After finding posts they find useful or interesting, they might be more compelled to share them with friends, family or co-workers.
5. Post more images and video
With Twitter revamping its design to be more image-centric and the rising popularity of photo-sharing site Instagram, the trend with social media sites is a shift toward using more media to share and engage with users. Instead of only posting to text-heavy pages, include featured images, graphics and videos to appeal to the visual aesthetics of online users. These kinds of media will make your site more dynamic and interactive, making it more likely for users to share and comment on your content.
6. Know your audience
To know which social media accounts are relevant to your site, get to know the demographics and users of your site in addition to social media users. While it might be tempting to sign up for every social media site available, the content and industry represented by your site might not be compelling for certain users, depending on the social media site. For example, if your site involves selling accounting services, a bookmarking and image-sharing site like Pinterest is probably not useful to promote your site.
7. Interact with followers more
Engaging in a conversation with users and other interactions are valuable to make you more likable as a brand. After having users follow your social media accounts so they can learn more about your site and brand, don’t simply share links or post sporadically. Instead, ask followers questions, create promotions for them to participate in, link to your newsletter subscription page or link to helpful pages like your FAQ (frequently asked questions) page. When Neils Larson from Persian and Modern Rugs, who is a client of ours, began a determined effort to interact with his followers more, he reported a 20% increase in inquiries, looking for a luxury rug.
8. Add newsletter
Adding a page or pop-up asking users to subscribe to a newsletter or newsfeed sent to their inbox, allows you to inform followers of your site, brand and social media accounts. Use mass email campaign managers to send emails to subscribers, which will then allow you to analyse data created from these emails such as how many people opened an email or clicked on a link.
9. Analyse social media
After creating your social media accounts and developing followings, keep a spreadsheet to record information to analyse later. Suggestions for what to record include how many followers you have, what links are read the most, the keywords used or how many people liked it. For more tips on how to analyse this data, read this post on how to measure social media campaigns.
10. Know when to update your content
Depending on the nature of your site, further analyse data available to you to determine how often you will update your content so users will come back for more and share links. After updating your site, be sure to update your social media accounts along with it.