The digital world is fast-moving and never stops evolving. Almost every month we seem to be dazzled with a new technology, and we have to adapt digital marketing strategies to suit the new arrivals. One of the most poignant right now on this ever changing landscape is voice search.
Things have come a long way since blog content was the heart of SEO. Text content moved to video content. Now we have live video. Yes, things move fast.
In 2016 the Echo (a robot that answers questions) was the top selling product on Amazon. This revealed a change in the way we want to search. Since 2013 voice searches on the top search engines are being used more and more – We live in a fast world, texting takes time. Without doubt Voice search is well and truly with us because it is convenient. As a result digital marketers everywhere need to be working Voice Search into their SEO strategies.
This particular client of ours, optimized their site for voice search and report a 15% increase in enquiries, primarily from local clients, looking for building companies in the area.
4 points to help get your voices search SEO prepared
- Recognize and aim for those micro-moments
A Micro-moment is when that person searching is ready to buy – literally sitting there with their CC in hand: Mind made up and nothing to do with fleeting curiosity. These leads are gold. By targeting your audience more precisely you can grab these micro-moments by targeting specific key words that only searchers ready to make a decision would use. Of course, now taking into consideration what someone might say as opposed to what they might write. This is a major change.
- And the change will be?
When users search with text they use shorter phrases. When making a voice search the phrases tend to be longer – Considering this change, long tail key words (phrases at least 5 words or more) need to be targeted because this is the language used more on voice searches. In short, SEO for voice search targets how people speak conversationally rather than text.
- Speed is of the essence
Because voice search is primarily through mobile searches, it makes sense that your website needs to be mobile friendly. The most important point here is loading time. It needs to be fast and it needs to be easy to navigate. Google also gives better ranks to faster, mobile friendly websites.
- Know your customer
This is one of the most critical must knows of SEO. If you do not understand what your customer needs, how they need it you are probably missing the target…completely. To target your customer you need to understand how they work. By doing this, you are more likely to understand the language they use to search for your product or service. Get to know them.
The bottom line of basic SEO is to understand your customer. Remember they are impatient, they want it now and these micro-moments are gold and now is the time to get ahead by grabbing those ranks on the voice search results page.