In the early days of online marketing, pay-per-click advertising was a major way that business owners earned money. Nowadays, some internet marketing company experts feel that this kind of advertising is dying. They point to more beneficial forms of advertising such as social media marketing, mobile marketing and the use of freebies such as digital downloads. However, this is not to say that pay-per-click advertising is not relevant or effective at all. Here are some reasons why pay-per-click advertising still works.
Organic Advertising Is Often an Uphill Battle
If you’re a new business owner and just established a new business website, relying on organic advertising online doesn’t always give you immediate results. Even if your SEO strategies are the best, it will still take a long time to get the results you want. With pay-per-click advertising, you’ll have a better chance of visibility from Web users. If you want a quick jumpstart to online marketing, then pay-per-click advertising is right for you.
You Reach a Targeted Audience
When you use pay-per-click advertising, you’re able to reach a more targeted audience. When you create these ads, you determine the age group, interests, income levels, gender, and health issues of your ideal customer. If you sell diabetic supplies, then you would create PPC ads that are geared towards those with this condition.
It’s Fast Research About Your Product’s Viability
You don’t have to pay hundreds of dollars to conduct market research on your product’s viability. If you use PPC ads, then you can utilize Google Analytics to track those ads’ performance to determine if potential customers would be interested in purchasing the products.
It’s Excellent for Retargeting Campaigns
Another benefit of using pay-per-click ads is that it works well in retargeting campaigns. Retargeting means that you are trying to promote your products to those who visited your website but didn’t purchase anything. You can rebrand your pay-per-click ads in such a way that you could gain new customers.
Tips on Improving Pay-Per-Click Advertising
Here is how you can improve your PPC strategies. Start with detailed keyword research. with Google Trends and the Google Keyword Planner. Enter in words related to your products and write down the ones that people are searching for the most. Then include some of those keywords in your ads. When writing copy for the ads, focus on the benefits of using your service. You also want to add a call-to-action in your ads. You might offer a digital download of all your best chocolate recipes if you’re a cookbook author. If you sell home-schooling curriculum, you might invite the viewers to join you for a webinar for first-time home-schooling families.
In conclusion, there are amazing benefits to pay-per-click advertising. The key is to experiment with diverse strategies so that you’ll get a better return on your investment. Not all PPC companies are created equal so you should research each one to determine if it’s a good fit for your marketing needs. Use Google Analytics to track the success of your ads. More importantly, keep up with the latest digital marketing trends to make your ad campaign successful.