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Case Study: Social Media For A New Startup

When you launch a new website for a new business or a startup you might have a lot questions, and it can be overwhelming when you’re getting involved with social media.  There is so much information out there, some good, some bad and some just downright stupid; it’s often hard to determine what will actually work for you.  It’s important to do your own research and speak to the experts that can give you accurate and proven strategies to launch your social media campaign. I want to share with the own case study: how I help re-launch of the education website called GED Easy. Their offering includes 3 “products”: online classes, practice tests and GED Challenge. Even though the “products” are similar we decided to focus first on promotion only one product: their online classes.

Here is why. If we potential students will learn about these free classes they will be hooked and will come back often.  With this in mind we took the following steps to prepare the campaign. We also agreed that the next product will be the “GED Challenge”

Consequences of Facebooking Your Parents & Other Facebook Sins

Gone are the days of Facebook being a student-only club.  If you’re a student there’s a good chance your parents have got a Facebook account too.  But when it comes to friending your mum or dad, do you accept or decline?

Let me take you back to my student years…..it was a fun, crazy, rollercoaster ride of an experience.  Facebook played an important and sometimes obsessive role for keeping in-touch with friends back home and connecting with new buddies on my course.   Never at any point have I even thought about adding my parents on Facebook, a point I made very clear to them!   Years have passed and I still don’t feel like I want to add my mum or dad as a friend, even though they have sent a request many times!

How do you feel about this?  92% of parents who use social media are Facebook friends with their kids.  Am I the odd one out? Anyway, 1 in 3 teens says they are embarrassed by parents comments .

facebook-students

More Facebook Sins

How To Launch An EdTech Campaign

Brand Awareness campaigns help getting your brand and its products  into the mind of potential consumers. In this post I will explain how EducateTheUSA, the educational portal, builds strong relationships with  people in order to create a great brand image that is synonymous with the morals and attributes that the company regards as important.

Creating a great brand awareness campaign is imperative especially in the technology and education  (so called edtech)  where things are constantly changing and if the mark isn’t quite hit then a product launch could fall flat.  Here are four steps to take when creating a tech, edu or edtech brand awareness campaign.

Make It Fool Proof 

You need to make your products appeal to the people out there that may not instantly understand your solution. By catering to technology fans with the use of industry-specific language but also including everyone else with a more simplistic explanation you can widen your receptive audience.

5 Proven Steps To Checking Your AdWords Market

You’re intelligent enough to know that creating demand in a market place for a product where none currently exists is extremely difficult.  And your AdWords market place is no different to any other.

Don’t spend hours creating huge keyword lists, writing creative and imaginative ads and linking them to perfectly matched landing pages without testing your market place first.

Wise words from one of Americas foremost combat generals of World War II.

The harsh reality is that if there are very few people who are actively searching online for your product or service, then AdWords probably is not for you.

And it’s better to learn this at the start of your advertising campaign before you’ve even opened an AdWords account rather than after days, even months of hard work, not to mention heaps of money in wasted advertising.

2 Google Conversion Tracking Options For AdWords

We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is!

I am amazed and annoyed when people bring be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving.

It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set-up conversion tracking for all their AdWords keywords.

How Can I Improve My Quality Score?

If you’re like everyone else who uses AdWords, you’ll encounter problems with Google’s Quality Score feature at some time or another. Improving Quality Score sometimes seems like the “Holy Grail” of AdWords – the ultimate goal that can never be reached.

Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. It therefore comes as no surprise when people tell us about the frustration they feel  when they spend hours working on their account for little or no return.

The fact of the matter is that this is really too big a subject to cover properly in a single post, but here are some general pointers that maybe useful.

Website Optimization Tips for Improving Web Site Traffic

To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site. Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number.

Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a flash-only web site may be, it cannot attract searchers. Use text pages.Optimize each page you are promoting for one main page keyword. Some people also accept up to two additional secondary keywords. An exception will be noted below.

Helpful Tips On How To Build a Website Quick

If you go about it the right way it is possible to build a website quick. In this article I will suggest some useful tips and steps you can follow to get your website up and running quickly.

  • Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting.  Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it.
  • Consider installing it as a WordPress Blog. This is one of the easiest ways to build a website quickly. There are many fantastic WordPress themes available to pick from that you really can come up with a great looking website. Plus when you blog it is very easy to build the pages and to continue to add content in the future.
  • Plan out the content you will start with. Put some thought into what your website will be about. If you do go the blog way choose your categories carefully, but understand that you can always make changes to it later. Develop a keyword list that you will be building your web pages around.
    Continue reading… “Helpful Tips On How To Build a Website Quick”

“Keyword Quota Exceeded” – What To Do Next?

” Yesterday I posted a bunch of keywords to my account (about 70,000), but realized that I was being stupid and crazy, so today I tried to do some house-cleaning. I deleted the old campaign and created a new one.

This campaign has 63 ad groups and about 200 keywords per ad group.

I’m trying to make the campaign active and I get a message telling me “Keyword Quota Exceeded” … How can this be – Is Google still looking at my old keywords?”

When I hear reports of AdWords accounts with keywords numbering in the 10s of thousands, I have to gasp in amazement. I find it incredible that advertisers feel the need to create campaigns with so many keywords that AdWords has to cap their account.

Quite frankly, I’m amazed that people think such a large campaign can actually be managed properly. I can’t believe that any more than a small percentage of your keywords are actually making any money.

The Inside Secrets Of AdWords Bid Management That Will Save You Money

So, you’ve added all your keywords, written some fantastic ads and linked each to relevant landing pages that are guaranteed to sell your business. It’s now time to decide on your AdWords bid management strategy.

You’re on a tight budget (let’s face it who isn’t) and your profit margins are small. The minimum bid for most of your keywords is 10 cents so let’s start there and work up – right?

Wrong!

The Right AdWords Bid Management Strategy

A bid management strategy that starts with low bids on all your keywords will typically mean your ad position will also be low. This will translate into a low click-through-rate (CTR) for your ads and CTR is one of the most important factors in determining your Quality Score (QS). The lower your CTR, the lower your QS, the more you pay in bids.

When introducing a new keyword to your campaign, always start by bidding high to secure a top ad position on the search engine results pages (SERPs). Top ad positions typically get clicked on more often and this will help you too build up a good keyword history.

Remember, your keyword history can either make or break your AdWords advertising. Ensure your new keywords don’t start to build up a poor history right at the start or you’ll pay for it in the long run.