When you launch a new website for a new business or a startup you might have a lot questions, and it can be overwhelming when you’re getting involved with social media. There is so much information out there, some good, some bad and some just downright stupid; it’s often hard to determine what will actually work for you. It’s important to do your own research and speak to the experts that can give you accurate and proven strategies to launch your social media campaign. I want to share with the own case study: how I help re-launch of the education website called GED Easy. Their offering includes 3 “products”: online classes, practice tests and GED Challenge. Even though the “products” are similar we decided to focus first on promotion only one product: their online classes.
Here is why. If we potential students will learn about these free classes they will be hooked and will come back often. With this in mind we took the following steps to prepare the campaign. We also agreed that the next product will be the “GED Challenge”